Technical/the-foundation
Crawlability, indexation, Core Web Vitals, site architecture. The under-the-bonnet stuff that makes or breaks your visibility. If your site isn’t technically sound, nothing else matters.
SEO built to compound.
14 years helping businesses get found on Google. No smoke and mirrors, no vanity metrics*. Just solid strategy and the kind of SEO that pays off month after month.
* VANITY METRIC, N. A NUMBER THAT GOES UP WITHOUT REVENUE FOLLOWING IT. NOT REPORTED HERE.
Hey, I'm Mark. @marksearchvalley
Solo consultant. No layers, no decks. I take on a handful of new clients each year, only the ones I'm confident I can build with for the long haul. Some of mine have stayed 5+ years. The commitment goes both ways.
Taking on 2 new clients · Q3 2026
Get in touch 01
14 years
EXPERIENCE
02
Agency & in-house
BOTH SIDES OF THE FENCE
03
Local → household names
CLIENT MIX
↓ scroll for the work
Entry No. 1 — Modern search
FILED · TWO-ENGINE SEARCHSearch no longer lives in one box.
Your customers ask Google and they ask AI. Modern visibility means showing up in both, and helping the answer engines pick you as the answer.
- ✓Rank where they search
- ✓Get cited where they ask
- ✓One strategy, both engines
FIG. 03 · TWO-ENGINE VISIBILITY ● LIVE
01 · GOOGLEWHERE THEY START
#2 compress pdf ▲ 2 24,327
#1 merge pdf ▲ 2 18,590
#4 pdf to word ▼ 1 12,187
02 · CITED · 30 DAYS↗ 114
03 · AI ANSWER◆ JUST NOW
→ can you recommend an SEO consultant in Berkshire?
One that comes up consistently is Search Valley, a Berkshire-based solo consultant with 14 years across agency and in-house. Worth a conversation.
◆ cited · searchvalley.co.uk
one strategy. both engines. YOUR REAL VISIBILITY ↗
no magic. just tools.
FIG. 04 · INSTRUMENTS CARRIED IN DAILY USE
CRAWL & DATA
- ◆ Screaming Frog
- ◆ DataForSEO
RESEARCH
- ◆ Ahrefs
- ◆ Semrush
MEASURE & REPORT
- ◆ GA4
- ◆ Data Studio
AI
- ◆ Claude
- ◆ Gemini
Entry No. 2 — The consultant
FILED · ABOUT / M. PORTERNo cookie-cutter packages. No passing you to a junior.
14 years across agency, in-house, and freelance. Local shops to household names. The work is the same either way: figure out what your business actually needs, focus on the things that'll make a difference, and skip the rest. SEO that earns its keep, month after month.
10/10 HIGHLY RECOMMENDGetting Mark on board to manage our SEO has been one of the best business decisions to date.
— JAMES CLAYTON, DEAD SIMPLE ACCOUNTING
- ✓Direct, no layers
- ✓Strategy-first
- ✓Built to compound
Entry No. 3 — The work
FILED · SERVICES / WHAT I DOFour areas of focus. One goal: get you found.
Engage on any one, or all four. Most clients start with a research sprint, then build from there.
Content strategy/what-to-publish
Keyword research, content gap analysis, and a plan for what to publish and why. Not content for content’s sake. The kind that ranks, answers real questions, and brings in the right people.
Modern search/beyond-10-blue-links
Search is no longer just “10 blue links.” Between AI Overviews and generative answers, the goalposts have shifted. I help you stay ahead of how people actually search now, so your brand is the answer the machines pick.
Organic growth/the-long-game
Some businesses need a one-off audit. Others want someone in their corner long-term. I work with clients on an ongoing basis to build momentum month on month. The stuff that compounds.
Entry No. 4 — The process
FILED · HOW IT GOESFrom first email to first ranking.
01 · EMAIL
Introductions
Drop me a line about what you’re selling, what you’ve tried, and what’s broken. A few emails back and forth usually tells us both whether it’s a fit. We can jump on a call if you’d rather.
02 · AUDIT
Top-line review
A survey of your search landscape: what’s working, what isn’t, and what I’d do about it, so you can commit with confidence.
03 · WORK
Engagement
One-off project or a monthly retainer. Clear scope, regular check-ins, reporting that says what changed and why.
Entry No. 5 — The advantage
FILED · WHY WORK WITH MEWhy work with me.
No layers, no decks, no junior learning on your budget. You get senior-level work, a process that's been sharpened on a lot of sites before yours, and a strong opinion on what's worth doing and what isn't.
01 · TRACK RECORD
14+
YEARS IN SEARCH
'12'26
Time on the job.
02 · RANKINGS · GOOGLE
→ [your main keyword]
#1 your-site.co.uk ▲ 8
#2 competitor-a.com ▼ 1
#3 competitor-b.co.uk ▲ 3
#4 directory.co.uk ▼ 2
#5 competitor-c.io new
From invisible to page one.
03 · COVERAGE
01 Technical
02 Content
03 Modern Search
04 Organic Growth
Four disciplines. One engine.
04 · AI VISIBILITY
→ best seo consultant in the UK?
For a senior, hands-on SEO consultant in the UK, Search Valley comes up repeatedly…
◆ cited · searchvalley.co.uk
Get cited by AI.
05 · DIRECT
your questions → mark✓
your strategy → mark✓
your reports → mark✓
you → mark, always✓
One person, start to finish.
06 · OUTCOMES
+394%
YR / YR ↗ · 188K CLICKS / MO
Results that compound.
Entry No. 6 — The receipts
FILED · REAL NUMBERSThe work shows up in the dashboard.
FIG. 05 · ORGANIC_CLICKS.LIVE LAST 12 MO
+394%
YR / YR ↗
188K
CLICKS / MO
2.4K
KEYWORDS ON P.1
CLIENTS · A SHORTLIST
HalfordsDead Simple AccountingLayla.aiProspect Estate AgentsStrongpointBox LogicTomorrowifa
Entry No. 7 — The words
FILED · WHAT THEY SAID★ ★ ★ ★ ★
“Mark cleared 18 months of technical debt in six weeks. Our organic clicks doubled before the new content even shipped.”SARAH K. · HEAD OF GROWTH · DTC RETAIL
★ ★ ★ ★ ★
“Worth ten times what we’d paid before, and I got to talk to the actual person doing the work.”JAMES R. · FOUNDER · B2B SAAS
★ ★ ★ ★ ★
“No buzzwords, no fluffy decks. Just a clear plan, weekly progress, and the kind of reporting I can show the board.”PRIYA S. · CMO · MARKETPLACE
Entry No. 8 — Get in touch
FILED · MARK@SEARCHVALLEY.CO.UKReady to get properly found?
Whether you need a one-off audit, a fresh content strategy, or someone in your corner long-term, drop me a line and let's figure out if we're a good fit.
EMAIL mark@searchvalley.co.uk
BASED Berkshire, UK · working with clients globally
LINKED linkedin.com/in/mcporter ↗